Rental Building’s Good Karma Nurtures Success

导读

即便在硅谷这样科技发达的地方,人们依然还是会有点“迷信”。今天给大家介绍的就是一栋“风水特别好”的楼,它在 Palo Alto,地址是 165 University Avenue。这栋楼的主人是一个伊朗家庭,为躲避伊斯兰革命、70年代逃到美国。曾在该楼租办公室的有:6个人的小公司Google,公司刚开张的PayPal,罗技鼠标,Android创始人早年卖给微软的公司。这个地址有自己的 Wikipedia 页面。这个伊朗家庭降低了PayPal的租金、但投资了PayPal,后来赚了几百万;他们自己做风投,间接投资了Google;他们家开的卖地毯的店简直就是面试创业者的场所。

更多剧透

第一步:解决高频单词

bless /bles/

v. 祈求上帝祝福

budding /'bʌdɪŋ/

adj. 萌发中的,崭露头角的

amenity /ə'mɛnəti/

n. 便利设施

rug /rʌɡ/

n. 小地毯,小毛毯

lure /lʊr/

v. 引诱 n. 诱饵

lease /liːs/

n. 租约 v. 租出

due /djuː/

adj. 预期的

knack /næk/

n. 诀窍

superstitious /'sʊpɚ'stɪʃəs/

adj. 迷信的;由迷信引起的

revolve /rɪ'vɔlv/

v. 围绕…转

60p

第二步:精读重点段落

(Tips: 双击文中单词可以查释义并加入你的生词本哦)

[1] The building at 165 University Avenue here has been so good to the Amidi family that Saeed Amidi says it is blessed with good karma. There are some high-technology entrepreneurs who would agree.

  • bless with 赐予
  • good karma 好运,好命

[7] Mr. Amidi and Mr. Nozad have tried to capitalize on the reputations of those companies by marketing the University Avenue offices as a “lucky building.” But they have also sought to take whatever magic the building had, real or perceived, and reproduce it on an industrial scale.

  • capitalize 利用,使资本化
  • reproduce 再生产,复制
  • scale 规模,比例

[9] Sunnyvale, some 12 miles southeast of Palo Alto, is where they created the Plug and Play Tech Center, a three-story 150,000-square-foot building where they rent space and provide other amenities to start-ups. Since it opened early last year, it has become a hub of entrepreneurial activity that now houses 108 fledgling companies.

  • three-story 三(楼)层的
  • amenity 便利设施
  • hub 活动中心
  • fledgling 新的; 无经验的

[14] But as the boom in technology gathered force in the late 1990s, its lure proved irresistible. Medallion Rug and the University Avenue building proved ideal entry points for a family with scant background or connections in the technology world.

  • boom 繁荣,增长
  • lure 引诱
  • irresistible 不可抗拒的
  • entry point 切入点
  • scant 不足的

[27] The magic has yet to produce another blockbuster hit. But Mr. Amidi and Mr. Nozad have refocused their energy on the Plug and Play center, where they try to eliminate logistical headaches faced by entrepreneurs. They provide flexible space with no long-term leases, and ready access to data centers and telecommunications infrastructure.

  • eliminate 排除,消除
  • flexible 柔韧的,灵活的

[31] Mr. Amidi has helped promote Plug and Play with a seemingly constant string of events that put its start-ups into contact with other entrepreneurs, as well as investors and larger companies that may become partners or acquirers. The introductions have helped their tenants attract some $200 million in financing.

[35] “I’m not especially superstitious, so I wouldn’t say the building has luck per se,” said Peter Thiel, another PayPal founder. But he said the building was just in the right location. Like many others who worked there, he spoke fondly of the terra-cotta tile patio, revolving around a small fountain, that was a natural spot for socializing.

  • superstitious 迷信的
  • revolving 旋转的
85p

第三步:攻克必学语法

With的搭配及用法简介

文章开头的时候就提到“it is blessed with good karma(它受到了好运的青睐)”。with虽小,用处却大。

常用的用法之一:表示“与……”

例:

discuss with sb. 跟某人讨论

contract with sb. 跟某人订合同

get well in with sb. 套近乎或巴结某人

be in love with sb. (他)和某人在恋爱

常用的用法之二:表示“一致”,“混合”,“合作”等意思

例:

agree with… 同意(你或你的计划)

combine with… 将...结合起来

join forces with… 和...会师、联合

除了这些常用语法之外,还有一些其他用法,大家掌握之后,对于阅读能力的提升大有帮助。想要了解更多关于“with”的用法,欢迎来听课~

100p

加分任务:精读全文

在之前的三步后,你已经完全具备了精读全文的能力。再多花半个小时,让你的学习效果达到120%!

查看/展开全文


下载音频

(Tips: 双击文中单词可以查释义并加入你的生词本哦)

[1] The building at 165 University Avenue here has been so good to the Amidi family that Saeed Amidi says it is blessed with good karma. There are some high-technology entrepreneurs who would agree.

  • bless with 赐予
  • good karma 好运,好命

[2] Over the years, the nondescript two-story building, which the Amidis have owned since the early 1990s, has been home to a series of Silicon Valley start-ups that became stars.

  • nondescript 毫无特色的
  • two-story 两(楼)层的

[3] The Amidis, a family of Iranian immigrants, along with their partner Pejman Nozad, also own an Oriental rug store here that has put them in contact with many more entrepreneurs and investors. The store and the building have helped them forge an unusual path into the ranks of Silicon Valley’s kingmakers.

  • rug 小地毯
  • forge 努力地缔造
  • kingmaker 拥立国王者

[4] “We believe in good karma, good energy, good feeling, and we believe some buildings have good energy,” Mr. Amidi said, speaking in a slow, accented lilt.

  • lilt 抑扬顿挫

[5] Like many other landlords in the dot-com boom, Mr. Amidi demanded a chance to invest in some of his tenants. One was PayPal, the online payment company, whose sale to eBay for $1.5 billion gave the Amidis a multimillion-dollar payout and a taste for more technology investing.

  • landlord 房东

[6] Logitech, the maker of computer peripherals, and Danger, which created the T-Mobile Sidekick smartphone, have also been tenants. And it was in that building that Google went from toddler to budding technology titan.

  • toddler 学步的儿童
  • budding 萌发的,崭露头角的
  • titan 巨人

[7] Mr. Amidi and Mr. Nozad have tried to capitalize on the reputations of those companies by marketing the University Avenue offices as a “lucky building.” But they have also sought to take whatever magic the building had, real or perceived, and reproduce it on an industrial scale.

  • capitalize 利用,使资本化
  • reproduce 再生产,复制
  • scale 规模,比例

[8] “Our idea is how we can bring the good charm down to Sunnyvale,” Mr. Amidi said.

[9] Sunnyvale, some 12 miles southeast of Palo Alto, is where they created the Plug and Play Tech Center, a three-story 150,000-square-foot building where they rent space and provide other amenities to start-ups. Since it opened early last year, it has become a hub of entrepreneurial activity that now houses 108 fledgling companies.

  • three-story 三(楼)层的
  • amenity 便利设施
  • hub 活动中心
  • fledgling 新的; 无经验的

[10] Their position as landlords gives Mr. Amidi and Mr. Nozad an early look at such businesses, and with that, a chance to invest before others get to them. The investment fund they created, Amidzad, has helped bankroll 40 companies, putting $25,000 to $1 million into each.

  • bankroll 为…提供资金

[11] Mr. Amidi and Mr. Nozad refuse to discuss their returns, beyond saying that seven of their portfolio companies have been acquired. They acknowledge that at least one of them was sold at a loss. Still, their power-broker status has impressed some longtime Silicon Valley figures.

  • at a loss 亏本地

[12] “They really get the way Silicon Valley works,” said Ron Conway, an investor who has helped finance dozens of high-tech companies, including Google. “They started as landlords to technology companies and then worked their way up the food chain.”

[13] The Amidis ran a string of successful businesses in Iran, then fled after the Islamic revolution. They arrived in California in 1979 and quickly set up a number of new businesses under the umbrella of the Amidi Group. These included the rug store, the Medallion Rug Gallery; an international water distribution business, which, according to Mr. Amidi, brings in $150 million a year; and large real estate holdings, which are mostly managed by his brother, Rahim Amidi.

  • a string of 一系列
  • distribution 分布,分配
  • real estate 房地产

[14] But as the boom in technology gathered force in the late 1990s, its lure proved irresistible. Medallion Rug and the University Avenue building proved ideal entry points for a family with scant background or connections in the technology world.

  • boom 繁荣,增长
  • lure 引诱
  • irresistible 不可抗拒的
  • entry point 切入点
  • scant 不足的

[15] It was at Medallion Rug, for instance, that Mr. Amidi and Mr. Nozad met Andy Rubin, Danger’s founder, when he came in to buy a carpet. The sale turned into a lengthy negotiation during which they learned of Mr. Rubin’s start-up plans. Once the deal for the carpet was settled, Mr. Amidi and Mr. Nozad told Mr. Rubin that they invested in start-ups and wanted him to meet Mr. Amidi’s father, now deceased.

  • lengthy 漫长的
  • deceased 已故的

[16] “He came over to our offices and we showed him what we were planning on doing,” said Mr. Rubin, who has worked at Google since it acquired another start-up he founded. “He looked at us, and he told Saeed and Rahim that he wanted to invest.”

[17] Their investment fund put $400,000 into Danger, and the Amidis gave the company a discount on office space. Mr. Amidi says the decision was more a bet on Mr. Rubin’s abilities — as demonstrated during negotiations over the rug — than on the technology itself.

[18] “Any time you do a financial transaction with someone, you get to know how they think, how they negotiate, what are their parameters,” Mr. Amidi said. “We kind of value that as a big advantage.”

  • parameter 参数,特征

[19] Little by little, Mr. Amidi and Mr. Nozad turned the people they met at Medallion Rug into a network of friends and advisers that includes scores of entrepreneurs and venture capitalists.

  • scores of 许多,大量

[20] But if Medallion Rug provided a place for the Amidis to befriend some of Silicon Valley’s technology elite, it was the building at 165 University Avenue that gave them a sort of celebrity.

  • befriend 和…交朋友
  • celebrity 名人,名声

[21] Google was lured to the building by a “for lease” sign that mentioned some of the previous tenants, like Logitech. “I said jokingly, ‘Maybe one day they’ll have the same sign with Google’s name on it,’ ” said Craig Silverstein, the first employee to be hired by Google’s two founders.

  • for lease 出租

[22] When it moved into the building early in 1999, Google had six employees. By the time it left six months later, about 10 times that many were crammed into the space. More important, the company had secured financing from two of the best-known venture capitalists in Silicon Valley and had signed its first big partnership, with the Internet browser maker Netscape.

  • cram into 勉强塞入
  • venture capitalist 风险投资家

[23] The Amidis did not have a chance to invest directly in Google, though they did so through a fund run by Mr. Conway. They did insist on getting shares in their next tenant, PayPal, though not before asking a tech-savvy acquaintance to interrogate the company’s founders.

  • savvy 洞察力,见解

[24] “I thought I would sit down with a guy who was very good at figuring out drywall and he would ask how you plug computers in,” said Max Levchin, a founder of PayPal. “But they brought in a guy who was a very strong engineer. The due diligence far exceeded our expectations.”

  • drywall (不抹灰的)板墙
  • due 预期的

[25] The success of Google and PayPal brought more tenants to the Amidis. Kevin McCurdy, for instance, worked across the street from the building when Google was a tenant. In 2004, he helped found Picaboo, a maker of custom photo books.

[26] “When we started Picaboo, we specifically targeted that space because Google had been there,” he said of the building. “It was a magic space.”

[27] The magic has yet to produce another blockbuster hit. But Mr. Amidi and Mr. Nozad have refocused their energy on the Plug and Play center, where they try to eliminate logistical headaches faced by entrepreneurs. They provide flexible space with no long-term leases, and ready access to data centers and telecommunications infrastructure.

  • eliminate 排除,消除
  • flexible 柔韧的,灵活的

[28] They also offer amenities that only larger companies can typically afford. They are installing a gym, and they set up the cafeteria with the help of Charlie Ayers, the chef who started Google’s well-regarded cafeterias.

[29] Omid Kordestani, a top Google executive, said Mr. Amidi had a knack for “learning from what is around him.”

  • knack 诀窍

[30] “This is where his sweet smartness comes in,” said Mr. Kordestani, who described Mr. Amidi as a friend. “The Plug and Play has a lot of the elements of Google, the cafeteria, the colors.”

[31] Mr. Amidi has helped promote Plug and Play with a seemingly constant string of events that put its start-ups into contact with other entrepreneurs, as well as investors and larger companies that may become partners or acquirers. The introductions have helped their tenants attract some $200 million in financing.

[32] On a recent tour of Plug and Play, Jeff Crowe of Norwest Venture Partners bumped into the chief executive of Lending Club, one of the center’s start-ups. The two started talking, and last month, Norwest helped lead a $10.26 million round of financing in Lending Club. It was one of half a dozen investments that Norwest has made in Plug and Play tenants.

  • bump into 无意中遇到

[33] Mr. Crowe saluted Mr. Amidi’s venture capitalist skills, “As an early-stage V.C.,” he said, “he is certainly someone you want to have a relationship with.”

  • salute 致敬,招呼

[34] The reputation of Plug and Play, however, has yet to eclipse the reputation surrounding 165 University Avenue.

  • eclipse 日食,使黯然失色

[35] “I’m not especially superstitious, so I wouldn’t say the building has luck per se,” said Peter Thiel, another PayPal founder. But he said the building was just in the right location. Like many others who worked there, he spoke fondly of the terra-cotta tile patio, revolving around a small fountain, that was a natural spot for socializing.

  • superstitious 迷信的
  • revolving 旋转的

[36] “If I was starting a company again,” Mr. Thiel said, “I would definitely want to use that office space again.”

200p

bless /bles/

v. 祈求上帝祝福

budding /'bʌdɪŋ/

adj. 萌发中的,崭露头角的

amenity /ə'mɛnəti/

n. 便利设施

rug /rʌɡ/

n. 小地毯,小毛毯

lure /lʊr/

v. 引诱 n. 诱饵

lease /liːs/

n. 租约 v. 租出

due /djuː/

adj. 预期的

knack /næk/

n. 诀窍

superstitious /'sʊpɚ'stɪʃəs/

adj. 迷信的;由迷信引起的

revolve /rɪ'vɔlv/

v. 围绕…转

不要一时兴起,就要天天在一起

明天见!


下载音频

Rental Building’s Good Karma Nurtures Success

[1] The building at 165 University Avenue here has been so good to the Amidi family that Saeed Amidi says it is blessed with good karma. There are some high-technology entrepreneurs who would agree.

[2] Over the years, the nondescript two-story building, which the Amidis have owned since the early 1990s, has been home to a series of Silicon Valley start-ups that became stars.

[3] The Amidis, a family of Iranian immigrants, along with their partner Pejman Nozad, also own an Oriental rug store here that has put them in contact with many more entrepreneurs and investors. The store and the building have helped them forge an unusual path into the ranks of Silicon Valley’s kingmakers.

[4] “We believe in good karma, good energy, good feeling, and we believe some buildings have good energy,” Mr. Amidi said, speaking in a slow, accented lilt.

[5] Like many other landlords in the dot-com boom, Mr. Amidi demanded a chance to invest in some of his tenants. One was PayPal, the online payment company, whose sale to eBay for $1.5 billion gave the Amidis a multimillion-dollar payout and a taste for more technology investing.

[6] Logitech, the maker of computer peripherals, and Danger, which created the T-Mobile Sidekick smartphone, have also been tenants. And it was in that building that Google went from toddler to budding technology titan.

[7] Mr. Amidi and Mr. Nozad have tried to capitalize on the reputations of those companies by marketing the University Avenue offices as a “lucky building.” But they have also sought to take whatever magic the building had, real or perceived, and reproduce it on an industrial scale.

[8] “Our idea is how we can bring the good charm down to Sunnyvale,” Mr. Amidi said.

[9] Sunnyvale, some 12 miles southeast of Palo Alto, is where they created the Plug and Play Tech Center, a three-story 150,000-square-foot building where they rent space and provide other amenities to start-ups. Since it opened early last year, it has become a hub of entrepreneurial activity that now houses 108 fledgling companies.

[10] Their position as landlords gives Mr. Amidi and Mr. Nozad an early look at such businesses, and with that, a chance to invest before others get to them. The investment fund they created, Amidzad, has helped bankroll 40 companies, putting $25,000 to $1 million into each.

[11] Mr. Amidi and Mr. Nozad refuse to discuss their returns, beyond saying that seven of their portfolio companies have been acquired. They acknowledge that at least one of them was sold at a loss. Still, their power-broker status has impressed some longtime Silicon Valley figures.

[12] “They really get the way Silicon Valley works,” said Ron Conway, an investor who has helped finance dozens of high-tech companies, including Google. “They started as landlords to technology companies and then worked their way up the food chain.”

[13] The Amidis ran a string of successful businesses in Iran, then fled after the Islamic revolution. They arrived in California in 1979 and quickly set up a number of new businesses under the umbrella of the Amidi Group. These included the rug store, the Medallion Rug Gallery; an international water distribution business, which, according to Mr. Amidi, brings in $150 million a year; and large real estate holdings, which are mostly managed by his brother, Rahim Amidi.

[14] But as the boom in technology gathered force in the late 1990s, its lure proved irresistible. Medallion Rug and the University Avenue building proved ideal entry points for a family with scant background or connections in the technology world.

[15] It was at Medallion Rug, for instance, that Mr. Amidi and Mr. Nozad met Andy Rubin, Danger’s founder, when he came in to buy a carpet. The sale turned into a lengthy negotiation during which they learned of Mr. Rubin’s start-up plans. Once the deal for the carpet was settled, Mr. Amidi and Mr. Nozad told Mr. Rubin that they invested in start-ups and wanted him to meet Mr. Amidi’s father, now deceased.

[16] “He came over to our offices and we showed him what we were planning on doing,” said Mr. Rubin, who has worked at Google since it acquired another start-up he founded. “He looked at us, and he told Saeed and Rahim that he wanted to invest.”

[17] Their investment fund put $400,000 into Danger, and the Amidis gave the company a discount on office space. Mr. Amidi says the decision was more a bet on Mr. Rubin’s abilities — as demonstrated during negotiations over the rug — than on the technology itself.

[18] “Any time you do a financial transaction with someone, you get to know how they think, how they negotiate, what are their parameters,” Mr. Amidi said. “We kind of value that as a big advantage.”

[19] Little by little, Mr. Amidi and Mr. Nozad turned the people they met at Medallion Rug into a network of friends and advisers that includes scores of entrepreneurs and venture capitalists.

[20] But if Medallion Rug provided a place for the Amidis to befriend some of Silicon Valley’s technology elite, it was the building at 165 University Avenue that gave them a sort of celebrity.

[21] Google was lured to the building by a “for lease” sign that mentioned some of the previous tenants, like Logitech. “I said jokingly, ‘Maybe one day they’ll have the same sign with Google’s name on it,’ ” said Craig Silverstein, the first employee to be hired by Google’s two founders.

[22] When it moved into the building early in 1999, Google had six employees. By the time it left six months later, about 10 times that many were crammed into the space. More important, the company had secured financing from two of the best-known venture capitalists in Silicon Valley and had signed its first big partnership, with the Internet browser maker Netscape.

[23] The Amidis did not have a chance to invest directly in Google, though they did so through a fund run by Mr. Conway. They did insist on getting shares in their next tenant, PayPal, though not before asking a tech-savvy acquaintance to interrogate the company’s founders.

[24] “I thought I would sit down with a guy who was very good at figuring out drywall and he would ask how you plug computers in,” said Max Levchin, a founder of PayPal. “But they brought in a guy who was a very strong engineer. The due diligence far exceeded our expectations.”

[25] The success of Google and PayPal brought more tenants to the Amidis. Kevin McCurdy, for instance, worked across the street from the building when Google was a tenant. In 2004, he helped found Picaboo, a maker of custom photo books.

[26] “When we started Picaboo, we specifically targeted that space because Google had been there,” he said of the building. “It was a magic space.”

[27] The magic has yet to produce another blockbuster hit. But Mr. Amidi and Mr. Nozad have refocused their energy on the Plug and Play center, where they try to eliminate logistical headaches faced by entrepreneurs. They provide flexible space with no long-term leases, and ready access to data centers and telecommunications infrastructure.

[28] They also offer amenities that only larger companies can typically afford. They are installing a gym, and they set up the cafeteria with the help of Charlie Ayers, the chef who started Google’s well-regarded cafeterias.

[29] Omid Kordestani, a top Google executive, said Mr. Amidi had a knack for “learning from what is around him.”

[30] “This is where his sweet smartness comes in,” said Mr. Kordestani, who described Mr. Amidi as a friend. “The Plug and Play has a lot of the elements of Google, the cafeteria, the colors.”

[31] Mr. Amidi has helped promote Plug and Play with a seemingly constant string of events that put its start-ups into contact with other entrepreneurs, as well as investors and larger companies that may become partners or acquirers. The introductions have helped their tenants attract some $200 million in financing.

[32] On a recent tour of Plug and Play, Jeff Crowe of Norwest Venture Partners bumped into the chief executive of Lending Club, one of the center’s start-ups. The two started talking, and last month, Norwest helped lead a $10.26 million round of financing in Lending Club. It was one of half a dozen investments that Norwest has made in Plug and Play tenants.

[33] Mr. Crowe saluted Mr. Amidi’s venture capitalist skills, “As an early-stage V.C.,” he said, “he is certainly someone you want to have a relationship with.”

[34] The reputation of Plug and Play, however, has yet to eclipse the reputation surrounding 165 University Avenue.

[35] “I’m not especially superstitious, so I wouldn’t say the building has luck per se,” said Peter Thiel, another PayPal founder. But he said the building was just in the right location. Like many others who worked there, he spoke fondly of the terra-cotta tile patio, revolving around a small fountain, that was a natural spot for socializing.

[36] “If I was starting a company again,” Mr. Thiel said, “I would definitely want to use that office space again.”

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