How the Anime Girl with Green Hair is Shaking Up the Music Industry

导读

嗨,考考你,你知道到目前为止,哪位流行歌手演唱过的歌曲作品最多呢?有人统计过,1939年到1994年间,美国传奇歌手Frank Sinatra老爷子录制过超过1200首歌曲;而希腊歌手Nana Mouskouri,出版过200张以上的专辑。然而这些听起来难以逾越的成绩,却轻松地被一位日本女孩超越。这位来自日本的16岁的歌手,从2007年出道至今,已经演唱过10万首以上的歌曲!不仅作品多多,初音未来还在世界各地巡回演出,每次都万人空巷,一票难求。她还代言了许多品牌,有众多的周边产品。最神奇的是,这个日本妹子还不是“人”。她就是大名鼎鼎的初音未来,如果在2017年的今天,在她风靡世界十周年之际,你还是不知道她,那你就真的out了。我们今天就来看看,这位虚拟歌姬是如何震撼了当今的流行乐坛。

更多剧透

第一步:解决高频单词

anime ['ænɪme]

n. 日本动漫;

campaign [kæm'peɪn]

vi. 作战;参加竞选;参加活动;n. 运动;活动;战役

feature ['fiːtʃə]

n. 特色,特征;容貌;特写或专题节目;vi. 起重要作用;vt. 特写;以…为特色;由…主演

irritation [ɪrɪ'teɪʃn]

n. 刺激;激怒,恼怒,生气;兴奋;令人恼火的事

commission [kə'mɪʃ(ə)n]

n. 委员会;佣金;犯;委任;委任状;vt. 委任;使服役;委托制作

persona [pə:'səunə]

n. 人物角色;伪装的外表

illustration [ɪlə'streɪʃ(ə)n]

n. 说明;插图;例证;图解

inhibitor [ɪn'hɪbɪtə]

n. 抑制剂,抗化剂;抑制者

dominate ['dɒmɪneɪt]

vt. 控制;支配;占优势;在…中占主要地位;vi. 占优势;处于支配地位

fraction ['frækʃ(ə)n]

n. 分数;部分;小部分;稍微

60p

第二步:精读重点段落

(Tips: 双击文中单词可以查释义并加入你的生词本哦)

第四段:
For those unfamiliar with the term, vocaloids are digital musical instruments, or pieces of software that a producer plugs into sound recording software just as they would a virtual piano, drum set, or guitar. The difference with vocaloids is that where a piano plays notes, vocaloids sing lyrics that the music producer types into the software for them.

  • lyrics     n. 歌词;

第五段:
This concept in itself is nothing new. The idea that computer software can recite lines that we type into it has been around since the days of the early Macs, where school kids would find it amusing to plug rude words and sentences into the computer’s otherwise limited word processor and have them speak them out to the great irritation of teachers and fellow students (of which I was admittedly one such kid).

  • irritation     n. 刺激;激怒,恼怒,生气;兴奋;令人恼火的事

第六段:
What is new, and driving the rapid growth in interest in vocaloids, is the foresight that the software developer, Crypton, had to hire an artist to create a face and personality for the program. The result, as commissioned from popular artist, KEI, is the green-haired anime girl whose design has almost become more famous than her voice. There are over a million examples of Miku fan art on popular art websites across the Internet. Using a piece of animation software called MikuMikuDance, fans are also able to create music videos for the popular music tracks. Unlike so many Japanese companies, Crypton is also very open with its IP, allowing fans to create fan art, or even music, under a commons license. It is only when individuals seek to make money from the character and voice that a commercial license needs to be negotiated, and this has led directly to a massive explosion of Miku’s popularity.

  • foresight     n. 先见,远见;预见;深谋远虑
  • commission     n. 委员会;佣金;犯;委任;委任状;vt. 委任;使服役;委托制作

第十二段:
This is changing. In 2013 Crypton released the first English voice bank for Hatsune Miku. At the same time, it redesigned the character to appear more mature, and thus palatable to a western audience. The original Miku still dominates in Japan, but Crypton is hoping the more culturally-appropriate, older Miku will help drive her home in America, Europe and Australia.

  • palatable     adj. 美味的,可口的;愉快的
  • dominate     vt. 控制;支配;占优势;在…中占主要地位;vi. 占优势;处于支配地位
85p

第三步:攻克必学语法

认清“形式”之It 用作形式主语

当不定式(短语)、动名词(短语)或从句在某个句子中作主语时,为保持句子结构前后平衡,避免头重脚轻,因此常用it作形式主语置于句首,而将真正的主语放在句尾。此时it只起先行引导作用,本身无词义。常见句型有如下几种:

1. It + be + 形容词 + to do sth. / doing / that ….
It is very important to learn a foreign language.
It is useless crying over the spilt milk.
It was really surprising that she married a man like that.

2. It + be +名词词组 + doing / that ….
It is no good telling lies.
It is a pity that you didn’t go to see the film yesterday.

3. It + be + 过去分词 + that ….(该句型常见动词有:say, hope, think, suppose, expect, report, know, believe, decide, etc.)
It is believed that China will become one of the strongest countries in the world.
It was reported that more than 170 thousand people died in the 2004 tsunami.

4. It + seems / appears / happens等不及物动词 + that ….
It seems that he enjoys pop songs very much.
It appears that Tom might change his mind.

5. 若句子是疑问形式,就只能用it作形式主语。
Does it matter much that they won’t come tomorrow?
Is it true that he will go abroad next week?

6. It + takes + (sb.) + some time + to do sth. (这是一个表示“(某人)花多少时间干某事”的句型,其中it是形式主语,代替后面的不定式(to do sth.),句型中的sb.也可以省略。)
It took me some time to read the reading materials.
It took him fourteen hours to go to New Zealand from Shanghai by plane.

100p

加分任务:精读全文

在之前的三步后,你已经完全具备了精读全文的能力。再多花半个小时,让你的学习效果达到120%!

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(Tips: 双击文中单词可以查释义并加入你的生词本哦)

How the Anime Girl with Green Hair is Shaking Up the Music Industry

第一段:
She has performed in front of sell-out audiences both in her homeland of Japan, and abroad from Indonesia to America. She has opened concerts for Lady Gaga, performed in Pharrell Williams’ music, made a guest appearance on David Letterman, and even appeared in political campaigns that helped Japanese Prime Minister, Shinzo Abe, get over the line.

  • campaign    vi. 作战;参加竞选;参加活动;n. 运动;活动;战役

第二段:
Her voice has featured in over 100,000 songs, many of which have been released worldwide, has licensing deals that sees her star in interactive games, and she has become the face of a major racing team in Japan. She is one of the real rising stars of the global music, and most fascinating of all is the fact she isn’t even a real person.

  • feature     n. 特色,特征;容貌;特写或专题节目;vi. 起重要作用;vt. 特写;以…为特色;由…主演
  • license     n. 执照,许可证;特许;vt. 许可;特许;发许可证给

第三段:
“She” is Hatsune Miku, a vocaloid, and a bit of software. She is not the only vocaloid, but she is certainly the most popular and global, and has a growing international presence and a public personality that is only eclipsed by the biggest of the music industry’s stars. Miku also represents a very real digital disruption that is going to make waves through the music industry in the years ahead.

  • disruption    n. 破坏,毁坏;分裂,瓦解

第四段:
For those unfamiliar with the term, vocaloids are digital musical instruments, or pieces of software that a producer plugs into sound recording software just as they would a virtual piano, drum set, or guitar. The difference with vocaloids is that where a piano plays notes, vocaloids sing lyrics that the music producer types into the software for them.

  • lyrics     n. 歌词;

第五段:
This concept in itself is nothing new. The idea that computer software can recite lines that we type into it has been around since the days of the early Macs, where school kids would find it amusing to plug rude words and sentences into the computer’s otherwise limited word processor and have them speak them out to the great irritation of teachers and fellow students (of which I was admittedly one such kid).

  • irritation     n. 刺激;激怒,恼怒,生气;兴奋;令人恼火的事

第六段:
What is new, and driving the rapid growth in interest in vocaloids, is the foresight that the software developer, Crypton, had to hire an artist to create a face and personality for the program. The result, as commissioned from popular artist, KEI, is the green-haired anime girl whose design has almost become more famous than her voice. There are over a million examples of Miku fan art on popular art websites across the Internet. Using a piece of animation software called MikuMikuDance, fans are also able to create music videos for the popular music tracks. Unlike so many Japanese companies, Crypton is also very open with its IP, allowing fans to create fan art, or even music, under a commons license. It is only when individuals seek to make money from the character and voice that a commercial license needs to be negotiated, and this has led directly to a massive explosion of Miku’s popularity.

  • foresight     n. 先见,远见;预见;深谋远虑
  • commission     n. 委员会;佣金;犯;委任;委任状;vt. 委任;使服役;委托制作

第七段:
Crypton is keenly aware of where Miku’s success lies. “Without KEI’s illustration, Miku would not have been so popular,” Tomoko Otsuka, Crypton Future Media representative, said. “The persona of Miku that he created plays such an important role in this phenomenon we’re seeing.”

  • keenly     adv. 敏锐地;强烈地;锐利地
  • persona     n. 人物角色;伪装的外表

第八段:
Equally, though, it is a company that is aware that its other strength is in its ability to disrupt existing models for music production, democratising the art for anyone who aspires to break in, but is constrained by budget. The Hatsune Miku software costs the equivalent of around $200, and that is a massive saving when compared to the cost of hiring a singer and recording studio to produce a new song in a more traditional manner.

  • democracy     n. 民主,民主主义;民主政治
  • aspire     vi. 渴望;立志;追求

第九段:
“One of the most important reasons for the growing popularity of vocaloid software is that Crypton allows users free use of Hatsune Miku for non-commercial purposes,” Otsuka said. “As a result, we have developed a strong co-creation loop, in which songs, illustrations, and videos have been created using Miku by various users.

  • illustration     n. 说明;插图;例证;图解

第十段:
“For example, at Hatsune Miku concerts, she sings songs that were created by fans. Her routines and costumes are also fan created. That means that fans collaborate on the concert with us and Miku.”

第十一段:
To date there have been a couple of inhibitors that have prevented the Miku (and other vocaloids) to really break out from Japan and enter into western culture. One is the character itself, which, while seen as harmlessly cute and cheerful to the Japanese, is in the eyes of many westerners overly sexualised (and then aged too young for that sexualisation to be comfortable). The other is a language barrier, in that most vocaloids, including Miku herself, have traditionally been restricted to Japanese voice banks, making their ability to perform songs written in English problematic at best.

  • inhibitor     n. 抑制剂,抗化剂;抑制者

第十二段:
This is changing. In 2013 Crypton released the first English voice bank for Hatsune Miku. At the same time, it redesigned the character to appear more mature, and thus palatable to a western audience. The original Miku still dominates in Japan, but Crypton is hoping the more culturally-appropriate, older Miku will help drive her home in America, Europe and Australia.

  • palatable     adj. 美味的,可口的;愉快的
  • dominate     vt. 控制;支配;占优势;在…中占主要地位;vi. 占优势;处于支配地位

第十三段:
It’s still messy to use the software in English (with instructions and support often in the kind of garbled English that could only come from Google Translate), but just as it took Japanese Miku a couple of years from her 2007 launch to really start to take her place aside the likes of AKB48 and other popular local music groups, so too will her popularity grow in the west. Already fans are responding positively to her games and turning up to popular culture conventions in droves dressed in Hatsune Miku costumes (at the recent SMASH! Anime and Manga convention in Sydney there were dozens of people wearing Miku costumes). It’s only a matter of time before young music producers (and perhaps some veterans as well) start to create music that drives demand for the character even more.

  • garbled     adj. 篡改的;混乱的;引起误解的
  • veteran     n. 老兵;老手;富有经验的人;老运动员;adj. 经验丰富的;老兵的

第十四段:
None of this will threaten the music superstars. Lady Gaga and Taylor Swift aren’t about to find themselves out of a job because they can only produce a fraction of the music in a year that Miku’s fans do each day. But for the journeyman singer and covers artist, as the profile of Hatsune Miku and other vocaloids grows further and becomes more international, it is going to be very difficult indeed for them to find work and compete with an on-demand superstar voice like hers.

  • fraction     n. 分数;部分;小部分;稍微
200p

anime ['ænɪme]

n. 日本动漫;

campaign [kæm'peɪn]

vi. 作战;参加竞选;参加活动;n. 运动;活动;战役

feature ['fiːtʃə]

n. 特色,特征;容貌;特写或专题节目;vi. 起重要作用;vt. 特写;以…为特色;由…主演

irritation [ɪrɪ'teɪʃn]

n. 刺激;激怒,恼怒,生气;兴奋;令人恼火的事

commission [kə'mɪʃ(ə)n]

n. 委员会;佣金;犯;委任;委任状;vt. 委任;使服役;委托制作

persona [pə:'səunə]

n. 人物角色;伪装的外表

illustration [ɪlə'streɪʃ(ə)n]

n. 说明;插图;例证;图解

inhibitor [ɪn'hɪbɪtə]

n. 抑制剂,抗化剂;抑制者

dominate ['dɒmɪneɪt]

vt. 控制;支配;占优势;在…中占主要地位;vi. 占优势;处于支配地位

fraction ['frækʃ(ə)n]

n. 分数;部分;小部分;稍微

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How the Anime Girl with Green Hair is Shaking Up the Music Industry

[1] She has performed in front of sell-out audiences both in her homeland of Japan, and abroad from Indonesia to America. She has opened concerts for Lady Gaga, performed in Pharrell Williams’ music, made a guest appearance on David Letterman, and even appeared in political campaigns that helped Japanese Prime Minister, Shinzo Abe, get over the line.

[2] Her voice has featured in over 100,000 songs, many of which have been released worldwide, has licensing deals that sees her star in interactive games, and she has become the face of a major racing team in Japan. She is one of the real rising stars of the global music, and most fascinating of all is the fact she isn’t even a real person.

[3] “She” is Hatsune Miku, a vocaloid, and a bit of software. She is not the only vocaloid, but she is certainly the most popular and global, and has a growing international presence and a public personality that is only eclipsed by the biggest of the music industry’s stars. Miku also represents a very real digital disruption that is going to make waves through the music industry in the years ahead.

[4] For those unfamiliar with the term, vocaloids are digital musical instruments, or pieces of software that a producer plugs into sound recording software just as they would a virtual piano, drum set, or guitar. The difference with vocaloids is that where a piano plays notes, vocaloids sing lyrics that the music producer types into the software for them.

[5] This concept in itself is nothing new. The idea that computer software can recite lines that we type into it has been around since the days of the early Macs, where school kids would find it amusing to plug rude words and sentences into the computer’s otherwise limited word processor and have them speak them out to the great irritation of teachers and fellow students (of which I was admittedly one such kid).

[6] What is new, and driving the rapid growth in interest in vocaloids, is the foresight that the software developer, Crypton, had to hire an artist to create a face and personality for the program. The result, as commissioned from popular artist, KEI, is the green-haired anime girl whose design has almost become more famous than her voice. There are over a million examples of Miku fan art on popular art websites across the Internet. Using a piece of animation software called MikuMikuDance, fans are also able to create music videos for the popular music tracks. Unlike so many Japanese companies, Crypton is also very open with its IP, allowing fans to create fan art, or even music, under a commons license. It is only when individuals seek to make money from the character and voice that a commercial license needs to be negotiated, and this has led directly to a massive explosion of Miku’s popularity.

[7] Crypton is keenly aware of where Miku’s success lies. “Without KEI’s illustration, Miku would not have been so popular,” Tomoko Otsuka, Crypton Future Media representative, said. “The persona of Miku that he created plays such an important role in this phenomenon we’re seeing.”

[8] Equally, though, it is a company that is aware that its other strength is in its ability to disrupt existing models for music production, democratising the art for anyone who aspires to break in, but is constrained by budget. The Hatsune Miku software costs the equivalent of around $200, and that is a massive saving when compared to the cost of hiring a singer and recording studio to produce a new song in a more traditional manner.

[9] “One of the most important reasons for the growing popularity of vocaloid software is that Crypton allows users free use of Hatsune Miku for non-commercial purposes,” Otsuka said. “As a result, we have developed a strong co-creation loop, in which songs, illustrations, and videos have been created using Miku by various users.

[10] “For example, at Hatsune Miku concerts, she sings songs that were created by fans. Her routines and costumes are also fan created. That means that fans collaborate on the concert with us and Miku.”

[11] To date there have been a couple of inhibitors that have prevented the Miku (and other vocaloids) to really break out from Japan and enter into western culture. One is the character itself, which, while seen as harmlessly cute and cheerful to the Japanese, is in the eyes of many westerners overly sexualised (and then aged too young for that sexualisation to be comfortable). The other is a language barrier, in that most vocaloids, including Miku herself, have traditionally been restricted to Japanese voice banks, making their ability to perform songs written in English problematic at best.

[12] This is changing. In 2013 Crypton released the first English voice bank for Hatsune Miku. At the same time, it redesigned the character to appear more mature, and thus palatable to a western audience. The original Miku still dominates in Japan, but Crypton is homing the more culturally-appropriate, older, Miku will help drive her home in America, Europe and Australia.

[13] It’s still messy to use the software in English (with instructions and support often in the kind of garbled English that could only come from Google Translate), but just as it took Japanese Miku a couple of years from her 2007 launch to really start to take her place aside the likes of AKB48 and other popular local music groups, so too will her popularity grow in the west. Already fans are responding positively to her games and turning up to popular culture conventions in droves dressed in Hatsune Miku costumes (at the recent SMASH! Anime and Manga convention in Sydney there were dozens of people wearing Miku costumes). It’s only a matter of time before young music producers (and perhaps some veterans as well) start to create music that drives demand for the character even more.

[14] None of this will threaten the music superstars. Lady Gaga and Taylor Swift aren’t about to find themselves out of a job because they can only produce a fraction of the music in a year that Miku’s fans do each day. But for the journeyman singer and covers artist, as the profile of Hatsune Miku and other vocaloids grows further and becomes more international, it is going to be very difficult indeed for them to find work and compete with an on-demand superstar voice like hers.

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