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All right. Thank you. I've got about apparently 5 or 6 minutes
谢谢大家 我有大概五六分钟时间
to say the most useful things I can think. I'm going to do my best
讲我认为最有用的东西 我会尽我所能
And it was suggested that I distill things down to 3 items
有人建议我将内容提炼为三点
I think I'll go with 4
我想 我会讲四点
and I'll try to, I think these are pretty important ones
我认为这些都非常重要
So I'm going to make it sound like well you've heard of it before
也许你们会觉得有些你们原来听过
but it's worth reemphasizing
不过我认为强调下是值得的
The first is you need to work, if you, depending on how well you want to do
首先 你需要超级努力地工作
particularly if you're starting a company, you need to work super hard
特别是对于创立公司的人
So what does super hard mean?
超级努力是什么意思呢
Well, when my brother and I was starting up our first company
我弟弟和我一起开创第一家公司的时候
instead of getting an apartment, we just rented a small office
我们租不起公寓 只租了一间小办公室
and we slept on the couch
我们都睡在沙发上
and we showed at the YMCA
我们在基督教青年会洗澡
We're so hard up. We had just one computer
我们很拮据 只买得起一台电脑
The website was up during the day, and I was coding at night
网站在白天运行 而我在晚上写代码
seven days a week, all the time
一周七天 没有间歇
And I briefly had a girlfriend at that period
这期间 我短暂交过一位女友
and in order to be with me, she had to sleep in the office
为了和我一起 她不得不也睡办公室
I work hard like at every waking hour
我工作努力到 醒着的时间都用于工作
that's the thing I would say particularly if you are starting a company
特别是对于要开公司的人 这就是我的建议
And if you do simple math, say like
你可以简单算算
if somebody else is working 50 hours, and you're working 100
如果别人工作50小时 而你工作100小时
you'll get twice as much done in the course of a year as the other company
你公司在一年之内的作为肯定会比别人公司强一倍
The other thing I'll say is that
我要说的另外一点是
if you're creating a company or if you're joining a company
如果你要创立公司 或是加入一家公司
the most important thing is to attract great people
最重要的一点就是吸引很棒的人
So either join a group that's amazing that you respect or
加入团队的话 你要加入让你尊敬的美妙团队
if you're building a company, you've got to gather great people
创建公司的话 你要聚集一群很棒的人
I mean, all the company is is a group of people
要知道 公司就是一群人
that are gathered together to create a product or service
聚在一起创造出产品或服务
And so depending upon how talented and hard-working that group is
这群人本领越大 工作越勤劳
and the degree to which they are focused cohesively in a good direction
凝聚力越强 目标越明确
that will determine the success of the company
公司就越有可能成功
Do everything you can to gather great people if you're creating a company
如果你要创立公司 你需要尽一切可能网罗最优秀的人
Then to focus on signal over noise
下面一点是 撇除噪音 专注于信号
A lot of companies get confused
很多公司都糊涂了
They spend money on things that don't actually make the product better
将钱花到不能改进产品的地方
So for example at Tesla
我想说 在特斯拉
we've never spent any money on advertising
我们从来不花钱做广告
We put all of the money into R&D and manufacturing and design
我们把所有的钱都用于研发 制造和设计
to try to make the car as good as possible
尽力让汽车变得更好
And I think that's the way to go
我认为 公司就该这样
For any given company, just keep thinking about
任何公司 在任何时候都需要思考
are these efforts that people are spending
人们花这么多精力做的事
are they resulting in a better product or service
是否能够让产品或服务变得更好
if they're not, stop those efforts
如果不能 停止这些尝试
And then the final thing is
最后我要讲的是
don't just follow the trends
不要随大流
You may have heard me say
我经常说
it's good to think in terms of the physics approach from first principles
这里可以类比从基本原理出发的物理方法
which is
也就是说
rather than reasoning by analogy
不要人云亦云
you boil things down to the most fundamental truths you can imagine
你应当将事物归结到最根本的真理上
and you reason up from there
从根本出发进行推理
This is a good way to figure out if something really make sense
这能让你很好地判断 某个想法是否真的行得通
or it's just whatever somebody else is doing
而不只是别人说可行 那就可行
It is hard to think that way. You can't think that way about everything
当然 这很难 你不能什么事情都这样考虑
It takes a lot of effort, but
这需要很多精力 不过
if you're trying to do something new, it's the best way to think
在创新的时候 这无疑是最好的思维方式
And that framework was developed by physicists
物理学界也正是通过这种方式
to figure out counterintuitive things
推导出了各种不可思议的理论
like quantum mechanics
例如量子力学
It's really a powerful method
这无疑是一个很强有力的方法
And so that's, and then I think there's a final thing I will encourage you to do
我想 我还有一点建议要讲给你们 也就是
Now is the time to take risk
趁着年轻 勇于冒险
You don't have kids
你们没有小孩
Your obligation... oh, sorry
你们的责任… 哦 抱歉
Probably not, of course
也许有人有孩子
but as you get older, your obligations increase
不过随着年龄的增长 责任也会随之增长
And once you have a family
有了家庭之后再去冒险
you start taking not just for yourself but for your family as well
承担风险的就不是你一个人 而是你全家
It gets much harder to do things that might not work out
要去冒险做一些可能成不了的事 难度可能会更大
So now it's the time to do that before you have those obligations
在没有这些责任之前 做这样的事负担会比较小
So I want to encourage you to take risks and to do something bold
我鼓励大家勇于冒险 胆子放大一些
You won't regret it. Thank you
你不会后悔的 谢谢
来源:
埃隆·马斯克（Elon Musk）1971年出生于南非，毕业于美国宾夕法尼亚大学，工程师、企业家、亿万富翁。这篇埃隆·马斯克2014年在南加大的毕业演讲， 总结了在他心目中获得成功的四个重要法则。
[1] Alright, thank you. So, I’ve got about apparently I’ve got about five to six minutes to say the most useful things I can think of. I’m gonna do my best. It was suggested that I distill things down to 3 items. I think I’ll go with four. And I’ll try, I think, I think these are pretty important ones. Some of it may kinda sound like, well you’ve heard them before. But, you know, worth reemphasizing.
[2] I think the first is, you need to work, if you, depending on how well you want to do,
particularly if you want to start a company, you need to work super hard. So what is super hard mean? Well, when my brother and I were starting our first company, instead of getting an apartment, we just rented a small office and we slept on the couch and we showered in the YMCA. We’re so hard up that we had just one computer. So the website was up during the day, and I was coding at night. 7 days a week, all the time. And I, sort of briefly had a girlfriend in that period and in order to be with me, she had to sleep in the office.
[3] So, work hard, like, every waking hour. That’s the thing I would say, particularly if you’re starting a company. And I mean, if you do the simple math, you say like somebody else is working 50 hours a week and you’re working 100, you’ll get twice as done, as much done, in the course of the year as the other company.
[4] The other thing I’d say is that if you’re creating a company, or if you’re joining a company, the most important thing is to attract great people. So either be with, join a group that’s amazing, that you really respect. Or, if you’re building a company, you’ve got to gather great people. I mean, all a company is is a group of people that have gathered together to create a product or service. So depending upon how talented and hard working that group is, and to the degree in which they are focused cohesively in a good direction, that will determine the success of the company. So, do everything you can to gather great people, if you’re creating a company.
[5] Then, I’d say focus on signal over noise. A lot of companies get confused. They spend a lot of money on things that don’t actually make the product better. So, for example, at Tesla, we’ve never spent any money on advertising. We’ve put all the money into R and D and manufacturing and design to try and make the car as good as possible. And, I think that’s the way to go. For any given company, keep thinking about, “Are these efforts that people are expending, are they resulting in a better product or service?” And if they’re not, stop those efforts.
[6] And then the final thing is, is to sort of, don’t just follow the trend. So, you may have heard me say that it’s good to thinking terms of the physics approach, the first principles.
With is, rather than reasoning by analogy, you boil things down to the most fundamental truths you can imagine, and then you reason up from there. And this is a good way to figure out if something really makes sense, or is it just what everybody else is doing.
It’s hard to think that way, you can’t think that way about everything. It takes a lot of effort. But if you’re trying to do something new, it’s the best way to think. And that framework was developed by physicists to figure out counter intuitive things, like quantum mechanics.
It’s really a powerful, powerful method.
[7] And anyways, so that’s, and then the final thing I would encourage you to do is now is the time to take risks. You don’t have kids, you’re obligations, well! Some of you… Hahaha, you probably don’t have kids. But as you get older, your obligations start to increase. So, and, once you have a family, you start taking risks not just for yourself, but for your family as well. It gets harder to do things that might not work out. So now is the time to do that. Before you have those obligations. So I would encourage you to take risks now, and to do something bold. You won’t regret it. Thank you....